Motivworks: RUN Campaign
Willow Studio is a creative powerhouse blending art and innovation to craft stunning visual experiences. It brings ideas to life with elegance and precision.
A motivational campaign designed to inspire runners and athletes by linking mental health with physical fitness. The campaign used bold typography, structured layouts, and digital engagement to create an encouraging and visually dynamic experience.
The research phase explored how motivation is visually represented in fitness branding, particularly how design can encourage both new and experienced runners. The aim was to create a visual identity that embodies energy, determination, and movement, reinforcing the mental health benefits of running.
The typography-led design was created using a strict grid system, ensuring that the campaign visually communicated motion and momentum. A bright blue colour scheme was selected to evoke energy and clarity, aligning with mental well-being themes. The designs also featured bold statements aimed at breaking mental barriers for runners, offering a sense of empowerment and encouragement.
An accompanying app concept was also developed, allowing runners to track progress, document emotions, and share milestones, reinforcing the link between mental health and physical activity.
The final campaign successfully conveyed a sense of motion and motivation, resonating with both new and experienced athletes. The bold, energetic designs were well received for their clear, motivational messaging and practical engagement through the app concept.
A complete fitness branding campaign, integrating poster designs, digital applications, and motivational messaging, offering an inclusive and empowering experience for athletes.