Offside: Celebrating Women’s Football
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A branding project focused on promoting the Women’s Euros 2022, using bold colours, dynamic typography, and modern branding to capture the energy and movement of the tournament.
The project focused on understanding the evolving landscape of women’s football, ensuring a playful and empowering visual identity that could be used across multiple media platforms.
A fluid, modern logo was designed, inspired by the football term "Offside", with smooth curves representing progression in the women’s game. A vibrant gradient colour scheme was chosen to match the optimistic tone of the tournament.
The final designs were widely appreciated for their modern yet playful aesthetic, reinforcing the growth and excitement of women’s football.
The Offside branding successfully elevated the visibility of women’s football, aligning with larger efforts to promote gender equality in sports.