Reboot Facial Recognition: AI Ethics Project
Willow Studio is a creative powerhouse blending art and innovation to craft stunning visual experiences. It brings ideas to life with elegance and precision.
A project examining the flaws and biases in facial recognition technology, particularly its impact on minority communities. The goal was to use design as a tool to critique and raise awareness of ethical concerns in AI.
Research focused on the inaccuracies and racial biases of facial recognition software, leading to a design strategy that highlighted distortion and data corruption as visual metaphors.
The visuals incorporated glitch effects, distorted imagery, and raw textures, symbolising the flawed nature of AI systems. The branding, titled "Reboot Facial Recognition", positioned the project as a call for technological reform and accountability.
The project successfully raised awareness about the ethical issues in AI, using experimental design techniques to convey an urgent and relevant message.
The campaign could be extended to exhibitions, awareness initiatives, and policy discussions, pushing for responsible AI development.